Solving a 98% Website Bounce Rate with Creative Solutions
SwamCam was a new AI augmented pool camera and alarm with no traction in a crowded market. The website was very generic and had a bounce rate of 98%.
SH Design Co. spent four months developing copy that researched their market position, differentiated and refined their value proposition, identified their target market demographics and found new markets in the process.
During the process I created a "no-brainer sales pitch" that would define a brand identity voice and ad campaign. With a clear brand voice and high impact, attention grabbing visuals that delivered the message, SwamCam had a campaign that spoke directly to their target audience.
